What color is your bra? Facebook grassroots campaign asks women this question in order to raise awareness for breast cancer

If you got onto your facebook account late last week or this weekend, you may have noticed a confusing trend – women posting colors as their facebook statuses. The statuses were answering the question, “What color is your bra?” Users were encouraged to only post the bra color in an intentional effort to confuse other users who were not aware of the breast cancer awareness campaign.

The cryptic color status prompted thousands of people to ask their friends and Google the question, “what does this mean?” – only to find out that this was a sneaky effort to promote awareness for breast cancer.

The campaign is suspected to have been started by a small group of facebook users through a series of inbox messages encouraging women to answer this question. Said one facebook representative:

“What is particularly unique about this grass-roots campaign is that it seems to have been started by a user or group of users, as opposed to an official entity, and spread virally throughout Facebook,” Facebook’s Malorie Lucich said. “It’s an ideal example of how an individual voice can be magnified to create awareness for a good cause and ignite action among millions by using a site like Facebook.”

This campaign is yet another example of the power of social media. What started from one facebook message turned into thousands of status updates and thousands of people talking and thinking about breast cancer when they normally would not.

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