Buttock Augmentation: Unraveling the Media’s Vast Obsession

In today’s society, there is much emphasis placed on one’s physical appearance. Social media has made an influential impact on the way we look and it always circles back to “we all want what we can’t have.” Different plastic surgery trends arise every day—one day women are opting for larger breasts and bigger derrières the next. According to the American Society of Plastic Surgeons (ASPS), in 2013, there were 9,993 buttock augmentation procedures performed with a 16% increase since 2012.

butt augmentation atlanta gaThis increasing popularity in buttock enhancement stems from a variety of influences; mainly from popular Hollywood starlets with a large presence on social media and television such as Jennifer Lopez, Nicki Minaj, Iggy Azalea, or the Kardashian sisters. This infatuation with an individual’s backside is not only seen in the tabloids, but now it’s commonly heard in lyrics and seen in music videos as well. Nowadays, most female patients desire similar, more contoured figures not just in the waist and hips but also the buttocks. In order to achieve this look, I perform buttock augmentation, also known as Brazilian butt lift, for patients wishing to enhance the size and curve of their buttocks.

Brazilian butt lift is commonly performed through a fat transfer process to enhance the shape of the buttocks. The injections consist of your own fat from other areas obtained through liposuction around the buttocks, thighs, hips, or abdomen.  The donated fat is then purified and re-injected into predetermined areas on your buttocks.  By using your own fat, it allows me to sculpt the injected fat into a more naturally prominent posterior.  I prefer using the fat transfer technique for butt augmentation as it significantly decreases the risk of complication that can be associated with the introduction of a foreign object into the body, such as butt implants.

During your consultation, I will assess the amount of donated fat needed, the desired sites where the injections will go, as well as the number and depth of the injections when determining your desired cosmetic goals.  Despite media influences, it is my responsibility as your double board-certified plastic surgeon to understand and achieve your wants and needs. I will take the time to listen to your concerns, and while each patient is different and unique, it is my obligation to provide you the most aesthetically-pleasing results.

If you are interested in buttock augmentation or any other body contouring procedure at Southern Plastic Surgery, P.C., please contact us today for a consultation. Be sure to also connect with me, Dr. David Whiteman on FacebookTwitter, and Google+ for more of the latest plastic surgery trends and news.

Cosmetic Surgery Trends This Summer

Cosmetic Surgery Trends This SummerSimilar to the fashion industry when it comes to fads and trends, what was popular in cosmetic surgery last year may not be popular in the following years. RealSelf.com, a plastic surgery information and patient review site, recently released a report of summer cosmetic surgery trends based on searches performed on their website including both surgical and non-surgical procedures. They found more people are now opting for procedures that provide natural-looking results.

Just in time for swimsuit season, plastic surgery patients begin focusing on their bodies. Whether they’re looking to regain their pre-baby appearance or wanting to enhance other features, procedures of the breasts and body are always popular trends during the summer. Breast augmentation remains the most popular cosmetic procedure in the US and is increasingly popular during the summer. However, as a part of mommy makeover surgery, many women also choose to undergo breast reduction and/or breast lift this time of year.

Mommy makeover surgery is a combination of cosmetic procedures designed to restore a mother’s pre-pregnancy appearance. After pregnancy and childbirth, many women struggle to eliminate excess belly fat or retighten abdominal muscles even with the best diet and exercise efforts. A typical mommy makeover surgery includes cosmetic breast surgery, tummy tuck, and liposuction depending on the patient’s individual needs. According to RealSelf’s report, 98% of patients who rated mommy makeover surgery on the site said it was “worth it.”

For patients who are interested in butt augmentation, a plastic surgeon can perform Brazilian butt lift via fat grafting, which involves the use of liposuction to remove excess fat that will be purified and re-injected into the buttocks to enhance the shape and size of the buttocks without using synthetic materials. Patients love Brazilian butt lift results because they can use the fat they don’t want from certain areas of the body to improve other areas. According to RealSelf search results, Brazilian butt lift is the 4th most popular procedure on the website.

Trends show that patients continue to seek less invasive options for plastic surgery like Botox®, Dysport®, and facial fillers, but more patients are becoming interested in the “natural” options for facial rejuvenation which uses the patient’s own blood plasma or fat to fill in areas of lost volume and jump-start the collagen production process. Similar to the Brazilian butt lift technique, fat transfer is also used for facial rejuvenation.

No matter what type of cosmetic surgery a patient is interested in, plastic surgery research is vital. It is important to find a board certified plastic surgeon who has experience in performing the procedure of your interest. In fact, RealSelf reports an average of 15% increase in patient satisfaction when plastic surgery is performed by a board certified plastic surgeon with experience performing that particular procedure.

Dr. David Whiteman is a board certified plastic surgeon in the Atlanta/Duluth area with almost 20 years of experience performing cosmetic and reconstructive surgery. In order to help patients make the most educated plastic surgery decisions, Dr. Whiteman provides information through his website and performs in-depth plastic surgery consultations with each patient prior to surgery. He also updates an online plastic surgery before and after photo gallery to give patients an idea of his work. If you’re interested in learning more about a certain cosmetic surgery procedure, visit the Southern Plastic Surgery website or schedule a consultation today. For more plastic surgery news and trends, connect with Dr. Whiteman through Facebook, Twitter, and Google+.