When Plastic Surgery Becomes a Business Model

The other day I saw a news report that talked about a large, national facial cosmetic surgery practice that unexpectedly shut down, without any warning to patients and even their doctors.   They were most notably known for their “minimally-invasive face lift” that they touted could be done under local anesthesia, take less time and money, and would produce results that were just as good as traditional facelifts.  While it may be true to some degree that we live in a society that enjoys instant gratification, there are just some things that deserve to be done the right way, even if it means it will take a little longer or cost a bit more.

Heavy marketing through infomercials and nationwide campaigns generated a lot of buzz about this company and the procedure they purported to perform for many patients looking for a low-cost facial rejuvenation treatment.  So how does a company that became so known go out of business so quickly?  The suggested downfall of this corporate structured practice is that there were numerous malpractice claims, dissatisfied patients and reports of safety concerns that led to several lawsuits filed against the company.  Reports from previous patients who had negative experiences described a type of structure that tried to sell a product and didn’t actually have the patient’s goals and health at the forefront of their practice.

I find this all to be quite alarming.  As a double board certified plastic surgeon I have devoted my entire practice to my patients because their safety and ultimately satisfaction with their plastic surgery procedures is what motivates me to keep learning, implementing and perfecting techniques that will only work to benefit the patient.  It’s already emotionally taxing for patients to navigate the world of plastic surgery in general; they’ve met with numerous doctors, decided on “the one”, scheduled the procedure and mentally start prepping for the next chapter in their journey.  To hear that a company would suddenly shut down leaving past, present and future patients high and dry is disheartening to hear for everyone involved because it’s not what anyone deserves.  It’s my belief that you build a trust between patient and doctor.  As a patient you entrust your life and as a doctor we have your best interest at heart, at least which is what healthcare providers should always strive to do.  When your practice and main focus becomes more about how much revenue you’re generating, this can only benefit you and that’s not why we practice medicine.

The best advice I can give to patients considering any plastic surgery procedure is to do your research.  Yes, online reviews can often be skewed but use your best judgement.  Reach out to actual patients, take in-depth looks at a surgeon’s plastic surgery results, meet as many doctors as you have to (meet with the same one more than once if you need that) until you feel completely comfortable and confident in your decisions.  If a gimmick seems too good to be true, there’s a good chance it is – so why take the risk when it comes to your health?

Breast Reduction for Men

One of the most common breast procedures performed on both men and women is breast reduction. Many patients often suffer from overly large breasts that may contribute to both physical and emotional health concerns. For men who suffer from gynecomastia (overly large breasts), a breast reduction is the ideal procedure to reduce the breast size, which does not respond to even the most dedicated nutrition and active regimens.

Breast Reduction for MenAccording to the American Society of Plastic Surgeons (ASPS), there were 22,939 male breast reduction procedures performed in 2013, with an 11 percent increase since 2012. Gynecomastia is a medical term that comes from a Greek phrase meaning “woman-like breasts,” and is typically caused by genetics, disease or a hormonal imbalance of estrogen and testosterone causing the breast glands to increase to an unusually large size. It can occur in one or both breasts, often leaving the breasts looking noticeably uneven.

I perform breast reduction to address the male patient’s underlying issue of excess fat, glandular tissue and skin. When performing a male breast reduction, I utilize liposuction and excision techniques in which a cannula (thin hollow tube) is used to loosen and eliminate excess fat with a vacuum suction through tiny incisions. Once the fat has been targeted, the remaining skin and glandular tissue is removed and tightened to create a smoother, more masculine chest. A nipple reduction may also be incorporated if the size of the patient’s nipple is too large.

Though male breast reduction results are permanent, excessive weight gain can cause breasts to become overly large again. I remind all of my patients that sustaining a healthy lifestyle is vital in order to preserve successful plastic surgery results.

If you are interested in male breast reduction or other plastic surgery procedures, contact Southern Plastic Surgery, P.C. today to schedule your consultation.  Also be sure to connect with me, Dr. David Whiteman, on Facebook, Twitter and Google+ for the latest plastic surgery news and information.

A Healthy Breakfast Recipe for the New Year

During the rest of the year it’s nearly impossible to get the whole family together for breakfast; but during the holidays, big, unhealthy breakfasts become a tradition.  With a focus on health and wellness this season, give your family the festive breakfast they want with fewer calories and less fat. I’ve made it a goal of mine to inform my patients that a healthy diet and exercise routine is essential to enhancing your overall quality of life and is also beneficial for maintaining long-lasting cosmetic surgery results. Try this low calorie banana, strawberry, and chocolate hazelnut crêpe recipe that I enjoy making for my family.

Serves: 4-5

Ingredients:

1 package of pre-made, French-style crêpes

1 package of fresh strawberries, sliced

2 bananas, sliced

3 Tbsp. low-carb chocolate hazelnut spread, melted

2 Tbsp. low-fat whipped cream

 

Directions:

Step 1: If frozen, thaw the crêpes overnight in your refrigerator.

Step 2: Place one thawed crêpe in the microwave for 15-20 seconds on high; flip over and microwave for an additional 8-10 seconds. Repeat until all the crêpes have been warmed.

Step 3: Transfer the heated crêpe to a dish and fill each with your desired amount of low-fat chocolate hazelnut spread, and sliced bananas and strawberries. Roll or fold crêpe and top with a small amount of low-fat whipped cream.

Keep checking back periodically as I will be sharing more tasty recipes in the future. Stay up-to-date with me, Dr. David Whiteman, for more healthy recipes, exercise and post-surgery tips and connect with us on Facebook, Twitter, and Google+.