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The world of cosmetic rejuvenation moves pretty fast. Every year, amazing new cosmetic procedures and treatments are introduced as our societal preferences continue to evolve and change. What was in-demand even just a few years ago might very well be an afterthought by now. That’s why I wanted to take some time to discuss a few trends that I noticed among my patients and with the industry at large that I think will be very prominent this year.

breast augmentation, plastic surgery, Botox, cosmetic treatments, educationalThe Demand for “Subtle” Results

As we drift further and further away from the old (and incorrect) perception that plastic surgery is synonymous with enormous breasts and overly stretched facelifts, the demand for subtle, natural-looking results seems to be at the forefront. Many patients are now aware of the fact that sometimes, less can be more when it comes to rejuvenating their appearance. This can mean smaller breast implants (or the use of fat transfer injections) during breast augmentation, or other procedure options intended to provide more modest (but not insubstantial) results.

A Continued Rise of Preventative Botox®

More young people than ever are turning to Botox® and other cosmetic injectable treatments to help reduce lines, improve facial volume, and treat other aesthetic imperfections. However, some younger patients are using Botox® to help prevent wrinkles and other visible signs of aging before they even appear. This is known as preventative Botox® and it’s more common than many people may realize. I see this trend continuing in a big way this year.

Cosmetic Procedures Will Be More Inclusive Than Ever

As I mentioned above, more young people these days feel comfortable turning to cosmetic procedures. But this is true for people from all over the age spectrum. Age is just a number and as long as a person is healthy enough to undergo their desired procedure, the stigmas around opting for plastic surgery and nonsurgical continue to fall away. The same is true along gender lines, as men continue to turn to plastic surgery in record numbers. This is especially true for male breast reduction surgery to treat gynecomastia.

It’s always fascinating to see what changes and new developments each new year will bring. Being aware of these trends and making sure my patients have access to the best and most up-to-date options when it comes to their cosmetic procedures is a part of my duties that I take very seriously. For more information or to schedule a complimentary plastic surgery consultation today, contact me, Dr. David Whiteman, at Southern Plastic Surgery. You can also follow us on Facebook, Twitter, and Instagram for even more plastic surgery news, tips, photos, and more.